Gone are the days where companies spend lots of time and money on advertising without knowing what they will get in return. 

There are lots of studies now that have confirmed what we all suspected -consumers trust ads only about 20% of the time, but, they trust recommendations from peers 80% of the time. Smart business owners and internet marketers create remarkable inviting content and empower their fans to show their love for their brand by sharing it across their social footprint. Loyaltepays suite of applications and tools allow you to create a variety of social offers that you can easily integrate into your existing online marketing strategy.

Here are five creative ways to empower, engage and motivate your existing customers and fans and create new ones in the process. 

#1 - Turn Sharing Into a Game

People love to compete - and love to win. That competitive, gaming instinct can drive consumers to share your content and bring lots of new folks back to you. For instance, when Microsoft was launching Windows 7, their "School Price" campaign asked web visitors to vote on videos submitted by high schools trying to win a computer lab makeover. 

The new twist that Microsoft added was a social layer that allowed voters to use the social media to their friends to come back and vote for their favorite entry as well, thereby increasing their overall chances of winning. As a result they saw a 75% uplift in new traffic.

# 2 - Identify, Recognize and Reward Superfans

If you are running a social media campaign and track the users who shared the most content and drove the most traffic back to your site, you would see that a relatively small number of fans are responsible for a very large percentage of yoru traffic. These superfans, should be recognized and rewarded for the influence they have everytime they talk about you and your brand. Loyaltepays can bring that extra incentive to your fans and in more than just one way.

# 3 - Appeal to their Altruism

People are more likely to share something if they feel like something good will come out of it. Molson recently crafted a campaign that appealed to the sense of altruism in all of us and raised brand awareness while doing it. The Canadian Red Leaf Project campaign was launched to boost volunteering for parks projects across Canada and plant 100,000 trees. The deal offered was like this: volunteer for a parks project and earn free concert tickets. 
No time to volunteer? No problem. Click a button to plant a virtual tree and Molson will plant a real tree for you. 

Similar to when the Red Cross used to give out little stickers that said "I gave blood". The hope was that someone else would see you wearing that sticker and it would trigger them to go give blood themselves. 

# 4 - Give them something exclusive

Every customer wants to feel special, and one way to make them feel special is to give them something exclusive. Give your fans re-branding rights to your best content and a Loyalty program that pays them for simply sharing it and they will become your very own Superfans overnight.

Loyaltepays gives you all the tools and we will even endorse your publication with our own Loyalty Program, so we will pay YOU and your customers an incentive everytime your publication is re-branded and shared.

# 5 - Let them Co-create Value

People will mobilize when lots of folks can get a benefit. Giving your fans to choose which version of a product should be offered, helps ensure the'll share it. for example, HarperCollins' Bookperk website, keeps readers up to date on new books and special deals, lets members select which books will be offered at a discount. Once members have chosen a book, they have the option to log into Facebook and share their selection with friends, therefore spreading the word about the discount.

Loyaltepays is the leader in peer recommended empowered marketing tools and resources. Our applications allow companies to easily embed social elements into any information product. These information products can be deployed into any marketing channel, including facebook pages, twitter, linked-in and 100 other social media platforms, ecommerce sites, blogs, newsletters and more, along with powerful, built-in analytics to track, measure and
optimize conversions in real-time.  

We are working with a growing list of publishers as well as medium sized businesses interested in taking their off-line business online. 

Come on in and have a look around - we'd love to talk to you!